During the logo design process, keep these things in mind:
It must be relevant. Does it connect to your business in a personal way? It must be current and contemporary. Your logo should give me a clearly defined idea of what your company provides in the marketplace.
Simple and memorable. A good solid logo design is simple, clean, and precise. It must be memorable at a glance.
Readable in any size. Can you reduce your logo down and still clearly read it? It must be versatile for many different mediums.
Speak to me. A great logo will speak to your target audience and convey a clear message of what you do.